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Sharing a common vision for a circular economy

Circular Economy:
a system where resources remain resources

Intro to Reloop

Reloop is an international non-profit association registered in Brussels. Reloop is governed by the law of 27 June, 1921 on non-profit associations, international non-profit associations and foundations (Title 3), as amended by the law of May 2002.


Reloop’s vision is a world where resources remain resources and where they create jobs in a circular economy. A world where we prioritize waste prevention, advocate reuse, and promote closed-loop recycling, while incineration, landfill, and littering are minimized and ultimately eliminated.


To achieve the organization’s vision, Reloop will promote the overriding benefits of a circular economy. Through a combination of prevention and reuse, as well as high quality and quantity recycling, we shall strengthen the viability of this economic model by assigning value to resources through deposits and related economic incentives

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.

Recent Posts

7th European REUSE Conference

October 15, 2019

Brussels • September 2019 On September 24th, Reloop – in association with the European Association of Beverage Wholesalers (CEGROBB), the Environmental Action Germany (Deutsche Umwelthifle e.V.), and the Association of Small and Independent Breweries in Europe (S.I.B.) – hosted the…

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A DRS for Turkey

October 11, 2019

In early 2019, the Turkish Government confirmed it would be introducing a deposit return system (DRS) on beverage containers by 2021 as part of its zero waste initiative. In light of this announcement, Reloop, in association with ISBAK, commissioned Eunomia…

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CRI Responds to Recent Redemption Center Closures in California

August 21, 2019

On August 5, 2019, RePlanet, once the largest operator of California redemption centres for beverage containers covered by the state’s deposit-refund system, closed its doors. The company, which had already closed hundreds of redemption centres in recent years, confirmed two…

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Zero Waste Europe releases DRS Manifesto

July 23, 2019

From significant cost savings for municipalities to higher collection and recycling rates, deposit return systems (DRS) for beverage containers have many benefits. Zero Waste Europe has prepared a short primer explaining how deposit systems work and how they can be…

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