Sharing a common vision for a circular economy

Circular Economy:
a system where resources remain resources

Intro to Reloop

Reloop is an international non-profit association registered in Brussels. Reloop is governed by the law of 27 June, 1921 on non-profit associations, international non-profit associations and foundations (Title 3), as amended by the law of May 2002.


Reloop’s vision is a world where resources remain resources and where they create jobs in a circular economy. A world where we prioritize waste prevention, advocate reuse, and promote closed-loop recycling, while incineration, landfill, and littering are minimized and ultimately eliminated.


To achieve the organization’s vision, Reloop will promote the overriding benefits of a circular economy. Through a combination of prevention and reuse, as well as high quality and quantity recycling, we shall strengthen the viability of this economic model by assigning value to resources through deposits and related economic incentives


for a Circular Economy

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.

Recent Posts

Joint Statement from the RecycledContent.EU Coalition

November 13, 2018

The European Parliament recently voted on a binding target of at least 35% recycled plastic in beverage bottles by 2025, as part of the Single Use Plastics Directive (SUPD). In light of this recent development, Reloop co-signed with 22 industry organizations…

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New Position Paper on the SUPD

November 9, 2018

In light of the most recent policy developments at the EU, Reloop has prepared a new position paper in order to contribute to the trialogue negotiations on the Single-Use Plastic Directive (SUPD). With this paper, Reloop hopes to contribute to…

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Dispatches from Europe: A Step to Stem the Plastic Tide

October 31, 2018

Single-use plastics are everywhere, with most of us regularly relying on the convenience of products such as plastic bags, straws, utensils, takeaway coffee cups, food packaging and water bottles. Clarissa Morawski But it’s also becoming clear we have made, used…

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7 Reasons Why Limiting a Deposit Return System to On-the-Go Beverages Only Is A Bad Idea

October 8, 2018

While relatively simple in concept, deposit return systems (DRSs) for beverage containers can be designed and implemented in a number of different ways. One of the most fundamental design features of a DRS, and integral to its success or otherwise,…

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