Sharing a common vision for a circular economy

Circular Economy:
a system where resources remain resources

Intro to Reloop

Reloop is an international non-profit association registered in Brussels. Reloop is governed by the law of 27 June, 1921 on non-profit associations, international non-profit associations and foundations (Title 3), as amended by the law of May 2002.


Reloop’s vision is a world where resources remain resources and where they create jobs in a circular economy. A world where we prioritize waste prevention, advocate reuse, and promote closed-loop recycling, while incineration, landfill, and littering are minimized and ultimately eliminated.


To achieve the organization’s vision, Reloop will promote the overriding benefits of a circular economy. Through a combination of prevention and reuse, as well as high quality and quantity recycling, we shall strengthen the viability of this economic model by assigning value to resources through deposits and related economic incentives


for a Circular Economy

Reloop has produced a variety of resources and materials on issues relating to circular economy, including videos and policy papers.

Recent Posts

Limiting a Deposit Return System to On-the-Go Beverages Only Is A Bad Idea

October 8, 2018

While relatively simple in concept, deposit return systems (DRSs) for beverage containers can be designed and implemented in a number of different ways. One of the most fundamental design features of a DRS, and integral to its success or otherwise,…

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In Our Opinion: Why deposits make sense for retailers

September 12, 2018

Note: This article was originally featured on Resource Recycling’s website and published on September 11, 2018. To view the original article, click here.  There’s no denying it; the world is experiencing a plastic waste crisis and it’s growing – but…

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A Call for EU Action on Recycled Content Mandates for Plastics

July 19, 2018

On 16 January 2018, the European Commission published its communication laying out a strategy for plastics in a circular economy. The first-ever EU Plastics Strategy identifies key challenges, including  low reuse and recycling rates for plastic waste, the GHG emissions…

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Position Paper on the EC’s Proposal for a Single Use Plastics Directive

July 10, 2018

Reloop welcomes the European Commission’s legislative proposal on single-use plastics published on 28 May 2018 (COM(2018)340), which shows great ambition, commitment and leadership from the EU in addressing one of the major global challenges of today, namely marine litter. This position paper aims…

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